According to the bottle, the Casella family has been making wines for three generations. Their winery is located in the town of Yenda. For this review I had help from my good friend Allen who has helped on several other reviews. His keen palate is always welcome!
Yellow Tail accounted for 11 percent Yellow tail wine all U. Yellow Tail sells more wine in the U. This is an aerial photo of the winery, which is located in a small village called Yenda in the Riverina region of South East Australia.
The warehouse structure in the upper right corner can storecases of wine at a time, according to Wine Business International. The bottling line next door is the fastest and loudest in the world, filling 30, bottles per hour two more lines are planned to increase capacity.
Total production is about 11 million cases, of which about 8. It is a sophisticated factory, with blending facilities that assure that each bottle tastes just like the one before. That differentiates it from Charles Shaw wine a.
Yellow Tail is expanding in every imaginable way: Yellow Tale is a phenomenon, but not one you will read about in the supermarket wine magazines.
Wine as a Family Affair The interesting thing about the Yellow Tail success story is that it can be told in several different ways. This is not unusual in my experience.
Stories of success and failure are frequently spun into meaningful narratives to try to make particular points. One version of the Yellow Tail story, for example, focuses on family and the importance of family businesses in the wine business.
This Yellow Tail Tale begins with the Casella family, winemaking immigrants who came from Italy in the s and eventually planted their own Australian vineyards inselling grapes under contract to larger producers. Keen to make their own wines and export them, Casella invested in production facilities in the late s and started looking for ways to crash the emerging U.
The key event in this version of the story is the alliance that was struck between Casella Wines Ltd, an Australian family business, and an American one, the William J. Deutsch is a major U.
A partnership was established, with each family firm owning half of the Yellow Tale brand. Casella made the wine, Deutsch sold it.
Why was Yellow Tail so successful? One theory is that it is family and trust that are the key elements and that the cooperation and commitment that Casella and Deutsch have demonstrated would not have been possible if either of them had been a public corporation, beholden to shareholders and driven to meet quarterly profit targets Family is the key to Yellow Tail.[yellow tail] soon emerged as the overall best selling ml red wine, outstripping Californian, French and Italian brands.
This case examines the strategic move executed by [yellow tail] that made it the number one imported wine and the fastest growing brand in the history of the US and Australian wine .
Yellow Tail is the best selling imported wine in the United States. Yellow Tail accounted for 11 percent of all U.S. imports in This one wine brand represents about 8 percent of all Australian wine production and 15 percent of that country’s total wine exports.
Yellow Tail is an excellent brand as it is produced in Australia, a country that is well known for its high quality, yet affordable wine. Due to the trade agreements with the US, it sells in an affordable price range due to the reduces tariffs/duties.
Yellow Tail - Cabernet Sauvignon NV (ml) available at Gary's Wine & Marketplace in Wayne, NJ.
Bringing this wine to a dinner party will show your friends that you’ve done your homework, especially when you drop this bomb: “Unlike Yellow Tail, this wine won’t wreck your insides with chemicals and whatever else keeps Yellow Tail from turning yellow!” High fives.
Yellow Tail, the Australian wine company, is taking a page out of the old Super Bowl commercial playbook. The ad features a beautiful, buxom woman wearing a bikini on the beach.