You might be surprised. Yes, your audience as a blogger may still be small, but all those hours you spent slaving away on your content has probably honed your writing skills to where you could, in fact, compete with the big boys and girls to write for magazines. They can send you a lot of traffic. Most magazines that pay well for freelance writing also command a huge readership.
The answer is in your first sentence or paragraph, otherwise known to PR pros and journalists as the lede. You lost the reader, most likely, because of a weak lede, one that's a numbingly bland series of words lacking energy, wit, enticement or surprise.
I'd venture to say that if you've got 20 minutes to write a piece of content, devote half of it to rewriting your first sentence.
And the first step in rewriting an opening sentence and paragraph is to delete what you've written entirely and start again. Try that three times and you might be getting somewhere. There's no written format that cries out more desperately for a strong lede than press releases.
If you're a PR pro, think clearly about the people on the receiving end of your releases.
This is a profession—journalism—under attack by "disruptive" business models aka free stuff on the web cruelly designed to render it laughingly obsolete. Journalists don't even have the bandwidth to delete your pitches one at at time. Begin with a question —"What is the number one thing holding women back from upper management?
Leaders are leaders because of demonstrable metrics. Begin with a strong statement that is contrarian or provocative. And one more time for good luck.For challenge #1, allow me to refer you to “Three Tips for Writing Great Thought Leadership Ledes.” The lede is what you use at the beginning of an article to grab your reader’s attention by offering him or her something so compelling, so intriguing, that he or she will forget it will take a whole eight minutes to read something MORTHN.
At Presto Media, we have composed numerous and highly-effective advertorials for clients and along the way we’ve found many effective tips and tricks for actually engaging with readers.
Here Are 10 tips For Writing An Effective Advertorial. You are viewing all posts tagged writing tips. Behind the Style language usage writing tips.
A Few Kinds of Redundancy By Michael Kandel. Learn to recognize redundancy in your writing Don’t Bury the Lede By Erika Suffern. If you habitually bury the lede in your sentences, you may eventually test the patience of your readers.
Nov 17, · Here are some tips for turning copy into customers. Skip to primary navigation; Skip to content; Generally, the key to good writing is re-writing.
Commit to writing a first and second draft for every piece of copy you write.
Tip #4: Provide a Lede That Will Be Read. Web copy is a bit trickier than the printed word. With web. 7 Tips for Writing Strong Political Op-eds. Posted on February 22, And modern readers have little time (and even less attention) for a meandering lede or a four-paragraph introduction.
So draw us in from the start: Surprise us with a provocative first line. Intrigue us .
News style, journalistic style, or news-writing style is the prose style used for news reporting in media such as newspapers, radio and television. News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience.