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Rajibul Hasan Acknowledgement First of all I would like to show my heartiest gratitude to the Almighty God who makes us able to successful compilation of this Business Plan. Then my gratitude goes to Dr Holger Briel, Our honorable supervisor and lecturer in College of Tourism and Hotel Management, who always supported us to make this Business Plan appropriately and those friends who gave me essential information to make this Business Plan.
The seat restaurant will offer A la Carte meat, fish and vegetarian-based menu for breakfast, lunch and dinner. The owners of the business build up his assurance of the viability of the business built upon the secondary research data, including statistics on the demography analysis, movement patterns and socio-economic restructuring of the population.
The concept is to supply authentic Bangladeshi food in the exotic environment. Providing cultural experience for the locals and maintaining the ppt on business plan on restaurant to the Bangladeshi Cuisine among foreigners.
The highly priced upscale themed restaurant rarely patronized by the middle class families and business people, mainly due to the prohibitive pricing. Our purpose is to tap this target markets through carefully designed marketing and sales program, current and future market analysis, staff training and positioning of the business.
Emphasis is to be made on the creating cultural, rather than purely food experience through bringing to play various artifacts of the Bangladeshi culture. The main aim of this restaurant is to attract the business people around Newmarket as well the business passers-by.
For breakfast, different kinds of bread will be offered as well as varieties of pulses, meat vegetables because these can be made quickly and served. The targeted markets for the breakfast are heavy vehicle owner, whole seller, shopkeepers, local business people, and so on.
The best way to attract these types of businessmen is to keep the good relation with local businessmen. To get the good value of money of customer, background music and excellent environment, quality of service and food will be provided in order to reach customer expectation During the initial stage of the business the primary objectives is to furnish the property, to establish the reliable network of suppliers, to recruit and train staff.
In the long run we are to establish ourselves as the leaders in the local restaurant market with a loyal clientele base, solid reputation and qualified employees, with opening and successfully operating to more outlets either on ownership or on franchisee base.
While talking about food, people of Bangladesh usually perceive spicy one, our primitive people were very much concern about spices in the food to make it more delicious, and still People of Bangladesh are very fond of delicious and luxuriousness of food.
However, Italian, Spanish, Greek foods are not well liked through our people. Chinese foods are accepted, but not much popular, because local people like to have spicy foods. Without spice, it is not edible to them.
In the yeara survey has estimated that there were outstanding restaurants including small tea stalls in Khulna city corporation area, but in the New market and university area only 34 restaurant including Chinese and small tea stalls.
They are not willing to spend more than taka per cover. But there are some restaurants provide Unfriendly, untidy services as a result they have failed to meet customer satisfaction, and they just make profit because people are bound to eat there lack of alternative restaurants.
However, these restaurants never get the family customer because of their quality of food, service and price.
Customers go far away with family in Nice 6 time Restaurant in Shibbari to get the good food quality, friendly service, clean environment even though their price is not higher. The initial management team depends on the founders themselves, with little back-up.
As we grow, we will take on additional help in certain key areas. Part of our basic philosophy will be to run our executive management "lean and mean.A Business Plan is crucial for starting and running your business successfully.
Sound business plans can help you get a loan, keep you on track toward your goals, and provide a reference for benchmarking, reviewing results and making adjustments in your business.
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