How to Write a Summary of an Article? Kuwaiti, and Husbanding bin Small, Demographic influences online consumer behavior Demographic based on variables like age, gender, income and occupation which can influence consumer behavior dramatically. Statistic shows the highest rank is 26 years old to 30 years old because most of hem are single and non-married nations and they have the ability to purchase in online shopping.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which are obsolete, and how best to present the goods to the consumers.
The study of consumer behaviour assumes that the consumers are actors in the marketplace. Starting from the information provider, from the user to the payer and to the disposer, consumers play these roles in the decision process. Some selected definitions of consumer behaviour are as follows: Nature of Consumer Behaviour: Influenced by various factors: The various factors that influence the consumer behaviour are as follows: Personal factors such as age, gender, education and income level.
Psychological factors such as buying motives, perception of the product and attitudes towards the product. Situational factors such as physical surroundings at the time of purchase, social surroundings and time factor.
Social factors such as social status, reference groups and family. Cultural factors, such as religion, social class—caste and sub-castes. Undergoes a constant change: Consumer behaviour is not static.
It undergoes a change over a period of time depending on the nature of products. For example, kids prefer colourful and fancy footwear, but as they grow up as teenagers and young adults, they prefer trendy footwear, and as middle-aged and senior citizens they prefer more sober footwear.
The change in buying behaviour may take place due to several other factors such as increase in income level, education level and marketing factors. Varies from consumer to consumer: All consumers do not behave in the same manner. The differences in consumer behaviour are due to individual factors such as the nature of the consumers, lifestyle and culture.Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.
Flora L. Williams (),"Analysis of Life Styles For Study in Consumer Behavior", in SV - Proceedings of the Third Annual Conference of the Association for Consumer Research, eds.
M. Venkatesan, Chicago, IL: Association for Consumer Research, Pages: Consumer behaviour is a central topic in marketing and consumer behaviour is totally depends on consumer’s personality and life style.
We can understand it better by understanding the whole concept of personality and life style. A. Lifestyle. Lifestyle is a common word to explain complicated consumer behaviors. Lifestyle is a way to segment people into groups based on three things: opinions, attitudes and monstermanfilm.comyle means the ways .
Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market monstermanfilm.com us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by an organization.
Personality is unique to each individual. Our personality influences our responses to our environment. Personality can be defined as the qualities and traits, that define the character or behavior of a specific person.. From our own experience, we may see that others behave differently in different circumstances or around different people.