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The site will be divided into two sections: The main page will showcase BlueIsland. The user will then have the opportunity to enter into their relevant area. Membership To access free basic services, BlueIsland.
If interested in becoming a qualified buyer or seller of advertising space, members will be asked to complete a brief financial information form and authorize governing terms and conditions.
This process will enable BlueIsland. In addition to basic services, buyers can obtain access to value-added products and services, like competitive analysis or ad monitoring, on a cost per transaction basis.
Those who have registered their station with BlueIsland. They will have the ability to select from the following options: Radio Station Data —The radio sales manager will edit and update the stations' descriptive information, including advertising space, times, radio promotions, advertising rates, and discount packages.
Actual one page business plans Sales Calendar —This service will allow radio sales agents to update the availability of spots for sale through BlueIsland. Once a spot is sold through BlueIsland.
This will provide a real-time snapshot of available spots for sales agents. A station will also be able to view the schedule of sold spots by parameters like times, industry, and buyer demographics. Promote Special Offerings —This option provides radio stations the ability to send special promotional offerings to target BlueIsland.
These could include discounted sales of unsold spots or other promotional packages. The sales manager will be able to target these ads to particular individual clients that have purchased in the past or to customers who fit a certain profile or to all BlueIsland buyers.
Those requesting mass broadcast will require the approval of BlueIsland staff before transmission. Reporting —BlueIsland will provide the radio stations the opportunity to obtain a wealth of information about their customers and their purchasing habits. For example, a sales manager will be able to obtain demographic and purchasing data about the types of companies purchasing their ads.
BlueIsland will also provide reports on numbers of "matches" their station's profile met, the frequency of purchases resulting through BlueIsland, and other information about their clients and competition. Benefits Radio stations will enjoy significant advantages by accessing a third online sales channel, including: Typically, a radio station has a small sales staff to field calls from potential customers, answer questions about demographic profiles the station reaches, create various potential rate plans, and many other additional administrative duties.
By listing this information with BlueIsland. Typically, the sales staff is engaged in a constant relay of faxing and phone calls in order to secure a single sale, causing the cost of customer acquisition to be unnecessarily high.
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A common problem is a sales manager's ability to screen out good leads from possible "information hunters. Since all buyers utilizing the system will register with their business specific information, radio stations can better understand their customers' and non-customers' needs and buying habits.
As a result, the radio station can respond quickly to opportunities and threats. This information, which is currently not systematically collected, will prove valuable market data for the radio station's competitive marketplace.
Radio stations will be able to quickly react to market demands by changing their prices, offering promotional packages, and offering discounts for unsold ad space. Radio stations can trace purchase histories of their past clients and promote appropriate promotional packages to a much more targeted market.
Due to the timeliness required of this disposable commodity, this savings in efficiency could ensure a station from losing revenues from unsold space.
In addition, the hour availability and borderless reach of the Internet will enable radio stations to access a much wider range of customers than ever before. Participating radio stations listed on the website will benefit from BlueIsland. Buyers will also enjoy the following services and benefits: Research Stations —Buyers can conduct research using the BlueIsland radio station database.
Buyers can search by several criteria including station demographics, price average cost per spotspecific region or city, listener reach, music format, and other criteria important in making purchasing decisions.
The search will result in a listing of all station matching the criteria and the customer will be able to select stations they wish to continue using for further research.
In addition, buyers will be able to select "value-added" research like competitive analysis What is my competitor doing?
Plan Campaign —Buyers will begin to plan their media campaign, selecting specific radio stations, availability, cost data, and discounts as parameters. A buyer can create a variety of different customized ad campaigns or select one of BlueIsland. Ultimately, a buyer can save this campaign to buy later or they can execute a "buy.
Buy Media —This option gives the media buyer a fully functioning transaction center to actually purchase ad spots. After selecting the options, a buyer can proceed to "check out" or close the deal. To complete a transaction, the media buyer must have verified financial information linked to their membership.An Example of a Complete Business Plan.
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